​Twill was started in 2013 by two brothers who, after their sibling developed a mental health disorder, saw a need to inspire others. Through the next five years, they did just that and helped thousands of individuals and nonprofits through its signature customization and giving programs. In late 2018, with a need to further define its scope and focus its mission. As of January 1st, 2019, 100% of Twill’s proceeds​ are now supporting the Northeast Kidney Foundation and their mission of supporting those affected by kidney disease and other related issues.