As many of you know, we at Twill announced a global partnership with the Australian supermodel, Madeline Stuart. Madeline, aged 20, is also the first adult supermodel with Down Syndrome and has spent the last two years breaking down barriers, changing perceptions of people with disabilities and inspiring the world to achieve their dreams, truly becoming an advocate for love, beauty and inclusion in all shapes, sizes and manners. Maddy has walked in fashion shows around the world from Australia, Paris, China, Dubai, Russia and New York City to name a few. In the past two years, her social media has grown to nearly a million followers and has a 55 billion online readership.
To kick off the partnership, we at Twill and Madeline will jointly release a brand new promotional video alongside the Maddy by Twill Aurora beanie, a cozy and brightly colored hat that highlights Madeline’s infectious personality and love for life. The beanie launched Tuesday, March 21st, 2017, World Down Syndrome Day and is available for purchase at www.myTwill.com. A portion of each purchase will benefit individuals with disabilities.
“I met Madeline in the fall of 2016 and there was an instant connection,” Jer Halloran, CFO and co-founder of Twill said. “To see our relationship grow to what it is today and to be able to work with Madeline to launch this beanie is a once-in-a-lifetime opportunity.”
”From the minute we met Madeline in the fall of 2016, we knew she was someone incredibly special,” Zac Halloran, Founder and CEO of Twill said. “Her story is one of determination and dreaming big, two characteristics that embody the Twill spirit. There is no dream too far out of reach, and we are excited to work with Madeline to help share that message with as many people as possible.”
Maddy’s career officially started when she attended a Fashion Parade in Australia in late 2015 with her mom Rosanne. She turned to her mom and said the magic words: “mum me model”. Rosanne knew that Madeline would not give up on her dream and with hard work, dedication and support, her dreams came to fruition.
Inspired by Madeline’s story and her commitment to healthy living, wellness and fashion, her social media presence and following quickly grew. Since uttering those magic words, Madeline has had a global presence in the modeling industry, modeling in New York Fashion Week, Art Hearts Fashion Week, Style Fashion Week, Melange Fashion Week, Caspian Fashion, Runway Dubai, Mercedes Benz Fashion Week China, Birmingham Fashion Week, Sunshine Coast Fashion Festival, and several others. In February of 2017, Madeline achieved yet another one of her dreams, launching “21 Reasons Why,” her own fashion line.